I saw it knowing it was supposed to be stupid. It wasn't funny enough to be a comedy, not scary enough to be horror, and not bad enough to be a great "B" movie. I don't know. I liked the visuals, and certain parts made me laugh a little, but I can't honestly say "love it" or "hate it."

What made it great was making fun of it while we watched it lol.

--
She's a thilla, she's a killa, spookshow baby.

"I'm your boogieman
That's what I am
I'm here to do whatever I can
Be it early morning, late afternoon
Or at midnight, its never too soon"

That's the great thing about a movie like Drag Me To Hell - there's enough going on there for most people to find something they'll like.
Eyeballs in cakes, talking goats or the sheer love it has for it's own genre cliches it all comes together to create the kind of film Sam Raimi excels at.

I myself liked it a little more than you I'd say (loved would be accurate for me - I left the cinema with a big cheesy grin first time round) but there's no denying it's a well made horror, especially given the bland teen angst terror inflicted upon horror fans these days.